Today you're going to learn how to build your personal brand.
How to gain more awareness, how to build trust, and ultimately how to make people even more receptive when you reach out to them.
Let's start with a powerful question.
What percentage of people on social media are going through a hard time right now?
Some people say 10%, others say 20% or 50%, and recently somebody said as much as 90% of people are going through something hard and painful right now.
Now what happens when you're there for someone in that moment?
What would happen to you if you did something that helped relieve their worries, inspired them to find a forgotten passion, and lifted them into high spirits?
They would attach a positive association to you, and they would begin to like you.
Right?
Now...
What would happen if you were consistently there for them?
Who would you become in their eyes?
A leader? A mentor? A role model?
Someone who's there for them in their life who understands how to lift them up?
This is exactly what building your brand on social media is all about.
Consistently being there for people, helping others overcome their darkness by shining your light on the world.
And all you have to do is post things like this that can help lift people up, to create more shares, likes, and follows.
The Only Problem Is It's Hard to Know What To Post
That is where Genius.AI comes in. Let me give you an example.
This is a post that Genius.AI helped me make on my Instagram stories. (I'll show you how in just a minute).
It came up with the caption, and it created the image for me. All in all, it took me around 60 seconds to create it and then copy and paste it onto my Instagram stories.
You can see below here. There is a lot of people below that loved this post.
Some you can even say NEEDED this post. "Thank you for this message Peter"
"You got me with this story :)"
It helped them. It lifted them up.
It added value to their lives.
These are all signs that you are building your personal brand.
You are adding positive goodwill out to the universe and sending out positive karma that will come back to you in a big way.
All you have to do is follow the strategy and post consistently.
As you do, you'll grow likability, you'll help people over time and they will be much more receptive to the things you have to offer when the time comes.
Where Do Post?
First off, I would post anywhere you mostly already post.
If you're on Facebook a lot post there, if you're on Instagram a lot post there. If you're on TikTok a lot post there.
Start with the platforms that you are already on.
If it's just you doing the posting for now. Then just start on 1 platform to get the ball rolling.
If you're not on something already.
I like to start on Instagram Stories and Facebook. Doing Daily Posts and Reels.
Now let's dive in and let me show you how to do this inside Genius.AI.
How To Build Your Brand Inside of Genius.AI (Desktop Version)
All the build-your-brand magic happens on the left-hand side, under "Build Your Brand".
Once you've taken the personality test, Genius.AI knows everything about your personality & your tone of voice.
And it will begin to use it to come up with different value-added ideas around lifting people up.
Think of Genius.AI as an Idea generation machine at this stage of its development (the auto-posting feature is coming soon).
Some of the categories include...
Ideas that inspire positivity. Standing up for others. Share your life. Show the dream. Start conversations. Loving yourself. Making people laugh.
Step by Step How To Make A Post (With or Without Your Face)
In this example under "Moments of Success", Genius.AI recommended me 5 different video ideas.
Step #1: Pick which of the ideas you want to do right now
In this example. I like "VIDEO IDEA #3".
It's asking me to remember a day where I said "No to Doubt", took on a big project, worked really hard, and was eventually able to achieve a goal of mine.
Step #2: Think of what would be easy for you to film?
Do you remember a situation like this that happened to you?
Can you remember a big win that you had? Where before it started you were really worried and carried a lot of doubt. But after a lot of hard work you overcame your hardship and succeeded!
Where the moral of the story is: "It's proof when you leap, the net will appear".
Step #3: Grab Your Phone and Share Your Story
Now since your personal brand is all about you, the best thing to do here is pick up your phone, open up Instagram stories (or any platform of your choice), and film yourself in a short 20-30 second story or reel sharing your story.
Let me ask you an important question.
Imagine a friend was over at your house. You were both sitting at a dinner table and you wanted to share this story with them.
Which one of these 2 options would you do?
Option #1: Would you tell them to "stop and hold on for a second". Go to your office, sit down on your computer and spend 30 minutes crafting up the "perfect story", memorizing every single piece of it. Head over to the bathroom to spend another 30 minutes doing all your makeup perfectly, jazzing up your hair. Come back to the dinner table with your friend still waiting. Setup a professional light with a light stand, tell everyone in the house to quiet down because you're about to do something really big. Start telling your friend the story, and then stop because you "messed up" and repeat the story to them over and over again until you finally got it perfectly right?
Or...
Option #2: Would you just tell them the story?
Duh... Option #2.
Well, the same thing goes with social media.
Option #1 is a recipe for burnout. For this to be successful, adding value has to be easy and effortless. It also has to be REAL. Real as if someone is sitting in your house next to you and you're just telling them the story.
Showing up as your normal self. The same way you'd show up for friends or family who came over to your house is the same way you show up on your Instagram.
Real. Relatable. And Authentic.
How To Post Without Having Your Face Be On Camera
Now if you are petrified about going on social media, it's okay.
There's still another way to get started: using Genius.AI to generate images for you.
How To Build Your Brand Inside of Genius.AI (Mobile Version)